Sales in 5 Easy Steps!

Watch Sales in 5 Easy Steps!

  • 2016
  • 1 Season

Sales is a highly informative and educational show brought to you by Trade Show Planning Pros. The show is structured in a step-by-step format that is easy to follow, making it perfect for anyone looking to get into sales or anyone who wants to ramp up their existing sales skills. The show is presented by seasoned sales experts who have a wealth of experience in the field.

The show revolves around 5 easy steps that are designed to help sales executives close deals more effectively. The first step is known as the 'do your research' step, and it involves conducting extensive research about your prospective clients. This step is about finding out everything there is to know about your clients, including their businesses, their needs, their goals, and their challenges. It is crucial to have this information on hand when you approach your clients so that you can tailor your pitch accordingly.

The second step is the 'get the meeting' step, and it revolves around getting the opportunity to meet with your prospective clients face-to-face. This step involves identifying the right decision-makers and reaching out to them to schedule a meeting. It also requires knowing how to approach decision-makers and how to communicate with them effectively to get their attention.

The third step is known as the 'bring value' step, and it involves delivering value to your clients through your products or services. This step requires that you understand your client's needs and objectives so that you can tailor your solutions to meet their specific needs. It also involves having a deep knowledge of your product or service and knowing how to communicate its value to your clients.

The fourth step is the 'overcome objections' step, and it involves addressing the concerns and objections of your clients. This step requires that you anticipate objections and have ready responses to them. It also involves knowing how to handle difficult clients and how to remain calm and composed in difficult situations.

The fifth and final step is the 'close the deal' step, and it involves making the sale. This step requires that you know how to ask for the sale and how to negotiate effectively. It also involves knowing how to handle rejection gracefully and how to follow up with clients to ensure their satisfaction.

Throughout the show, the presenters provide practical tips, insights, and advice on how to master each of these steps. They also share real-world examples and case studies to illustrate their points and show how different strategies can be applied in different situations.

Sales is a show that is suitable for sales executives at all levels, from beginners to seasoned professionals. It is a valuable resource for anyone looking to sharpen their sales skills and increase their success rate. The show is presented in an engaging and entertaining format that is sure to keep you hooked from start to finish.

Sales in 5 Easy Steps! is a series that ran for 1 seasons (34 episodes) between November 1, 2016 and on Trade Show Planning Pros

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Seasons
Thanks for Watching!
38. Thanks for Watching!
November 1, 2016
Tina and Liz sign-off!
The Competition
37. The Competition
November 1, 2016
Tina and Liz demonstrate how to handle issues related to the Competition. This includes... What to do if the competition comes into your exhibit. Tips for talking about the competition with potential customers. Common competitor attacks-- and examples of how to effectively respond to them. Make an effective plan for talking with and about Competitors during a sales event.
Sales Exhibiting Do's and Don'ts
36. Sales Exhibiting Do's and Don'ts
November 1, 2016
Tina and Liz review the do's and don'ts related to successful exhibiting. After this lecture, you will be able to... Have successful sales conversations at a booth or exhibit in a fair, trade show, pop-up store or other sales event situation. Train staff to man a booth or exhibit in a way that is both professional and in line with active exhibiting strategies discussed in this course.
Psychology of Connecting with Leads
35. Psychology of Connecting with Leads
November 1, 2016
Liz reviews savvy tips on how to connect psychologically with leads during sales conversations. Including... Avoiding slang that might not translate to all generations. Mimicking your lead's choice of industry terms. After this lecture, you will be able to... Use language and tone to drastically improve the effectiveness of your sales conversations.
Don't Judge a 'Good Lead' By It's Cover
34. Don't Judge a 'Good Lead' By It's Cover
November 1, 2016
Liz explains why you shouldn't try to judge a 'good lead' by the way a person looks or how professional they seem. In this lecture, you will learn... How to respond if you encounter inappropriate behavior from your potential customer.
Role Playing with Guess Who? Rita (Part 2)
33. Role Playing with Guess Who? Rita (Part 2)
November 1, 2016
...Back to 'Rita'! In this lecture, you will... Watch Newbie have a successful sales conversation with 'Rita.' Learn which of the 'Four People You Will Meet' Rita is and why.
Role Playing with Guess Who? John (Part 1)
28. Role Playing with Guess Who? John (Part 1)
November 1, 2016
Now...
Role Playing with Guess Who? Jill (Part 2)
27. Role Playing with Guess Who? Jill (Part 2)
November 1, 2016
...Back to 'Jill'! In this lecture, you will... Watch Newbie have a successful sales conversation with 'Jill.' Learn which of the 'Four People You Will Meet' Jill is and why.
Role Playing with Guess Who? Jill (Part 1)
26. Role Playing with Guess Who? Jill (Part 1)
November 1, 2016
Now...
Role Playing: Pretzel Guy
25. Role Playing: Pretzel Guy
November 1, 2016
Tina and Liz revisit 'Pretzel Guy' to identify exactly why his original sales strategy wasn't a success. Liz and Tina re-enact Pretzel Guy finally having a successful sales conversation -- using everything we've learned in this course.
Lead Card Apps
24. Lead Card Apps
November 1, 2016
Tina and Liz visually demonstrate the pros and cons of using lead apps. After this lecture, you will be able to... Decide if a 'lead app' is appropriate for your organization. Choose a lead app can meet your organization's needs.
Paper Lead Cards
23. Paper Lead Cards
November 1, 2016
Tina and Liz visually demonstrate the pros and cons of using low-tech paper lead cards. 
Why Record Lead Information?
22. Why Record Lead Information?
November 1, 2016
Tina explains exactly why you must take good notes during sales conversations and how to do that. In this lecture, you will learn... 1) What kinds of information you should plan to take notes about. 2) What fields to include on your lead card or in your lead app. 3) How to use your lead card /app to prompt sales reps to ask the right questions during sales conversations.
Disengagement (Closer Look)
21. Disengagement (Closer Look)
November 1, 2016
Tina and Liz demonstrate how to disengage with Ms. Right, Mr. Maybe, Mr. Bridges, and Dracula. After this lecture, you will be able to... Apply the examples to create your own Disengagements for each of the 'Four Characters'.
Have No Fear, You Are In Control
20. Have No Fear, You Are In Control
November 1, 2016
Tina shares the three truths that she and Liz have learned about sales. In this lecture, you will... Learn how to overcome common fears by applying the 'Truths' to your sales conversations.
Next Steps (Closer Look): When 'No' is 'Maybe'
19. Next Steps (Closer Look): When 'No' is 'Maybe'
November 1, 2016
Liz explains why a 'no' is sometimes a 'maybe' during sales conversations-- and what a 'no' might actually mean. In this lecture, you will learn... 1) What to do if you encounter a 'no' during a sales conversation. 2) How to switch sales goals based on a 'no' by suggesting a sales goal that requires less commitment. 
Next Steps (Closer Look): Decide Next Steps
18. Next Steps (Closer Look): Decide Next Steps
November 1, 2016
Next Steps
Four People You Will Meet at a Sales Event
17. Four People You Will Meet at a Sales Event
November 1, 2016
Learn about the Four Characters you will meet during sales conversations. Learn how to identity these four characters and how identifying them helps you to have successful sales conversations!
Lead Interview: Role Playing with 'Face Cream Gal'
16. Lead Interview: Role Playing with 'Face Cream Gal'
November 1, 2016
Tina and Liz demonstrate the Lead Interview with some role playing! In this sketch, 'Face Cream Gal' attempts to sell her product to a potential customer. In this lecture, you will learn how to... 1) Effectively share product information with potential customers.  2) Share product information in a helpful way that actually leads to sales.
Lead Interview (Closer Look): Active Listening
15. Lead Interview (Closer Look): Active Listening
November 1, 2016
Tina explains how to conduct an effective Lead Interview by: 1) Asking short questions using the 'good lead' criteria 2) Actively listening to the potential customer's answer. 3) Responding with short, relevant details about your product or company. In this lecture, you will learn how to... Use active listening strategies to conduct an effective Lead Interview.
Lead Interview (Closer Look): Who is a Good Lead?
14. Lead Interview (Closer Look): Who is a Good Lead?
November 1, 2016
Tina explains how to determine if the potential customer you are speaking with is a good lead using the Lead Interview. This is also known as 'lead qualification' or qualifying a lead. Tina demonstrates the process of deciding who will be a good lead at the event you are preparing for using 'Newbie.'
Quick Intro (Closer Look)
13. Quick Intro (Closer Look)
November 1, 2016
Liz explains why it's important to keep the Quick Intro short, and what the Quick Intro should include. She also gives several examples of great Quick Intros. In this lecture, you will learn how to... 1) Create Quick Intros for your company or organization, based on proven examples. 2) Easily transition from the Quick Intro to the Lead Interview.
Icebreaker (Closer Look): Great Icebreakers
12. Icebreaker (Closer Look): Great Icebreakers
November 1, 2016
Liz explains why effective Icebreakers (or 'conversation starters') always use open-ended
Icebreaker (Closer Look): Be Active, Not Pushy
11. Icebreaker (Closer Look): Be Active, Not Pushy
November 1, 2016
Tina and Liz demonstrate the difference between an active and push sales strategy by re-enacting an encounter with 'Pretzel Guy' at the local mall. In this lecture you will... 1) Watch 'Pretzel Guy' demonstrate the difference between active and pushy sales. 2) Learn why an active (but not pushy) exhibit strategy will always get more sales.
Icebreaker (Closer Look): Active Sales
10. Icebreaker (Closer Look): Active Sales
November 1, 2016
Tina and Liz
How to Decide Sales Goals
9. How to Decide Sales Goals
November 1, 2016
Liz and Tina explain how to use the idea of the 'Sales Funnel' to decide on sales goals that will effectively guide your sales conversations. See a visual representation of the Sales Funnel. Learn how to decide what sales goal to focus on with a potential customer based on the goal's position in the Sales Funnel. 
Step 5: Disengagement
8. Step 5: Disengagement
November 1, 2016
A quick overview of Step 5: The Disengagement. The Disengagement is the end of your sales conversation.. for now. Tina and Liz share some Disengagements that they commonly use. After this lecture, you will be able to... 1) Explain when and how to disengage during a sales conversation. 2) List some effective disengagements you can adapt for your company or organization.
Step 4: Next Steps
7. Step 4: Next Steps
November 1, 2016
A quick overview of Step 4: Next Steps. Liz and Tina discuss how sales goals help your company determine Next Steps. After this lecture, you will be able to... 1) Explain the purpose of Next Steps during a successful sales conversation. 2) Describe how sales goals relate to Next Steps. 3) Give examples of 'Newbie's' Next Steps.
Step 3: Lead Interview
6. Step 3: Lead Interview
November 1, 2016
A quick overview of Step 3: The Lead Interview. After this lecture, you will be able to... 1) Explain the purpose of a Lead Interview in a successful sales conversation. 2) Explain what information you should gather in a Lead Interview. 3) Explain when information you uncover during a Lead Interview should lead you to jump immediately to Step #5 and Disengage.
Step 2: Quick Intro
5. Step 2: Quick Intro
November 1, 2016
A quick overview of
Step 1: Icebreaker
4. Step 1: Icebreaker
November 1, 2016
A quick overview of Step 1: The Icebreaker.  The Icebreaker is the question or comment you use to start a conversation with a stranger-- a conversation that might lead to a sale! After this lecture, you will be able to... 1) Describe what an Icebreaker is, and why you need them at sales exhibits and events. 2) Create great Icebreakers for your company or organization using our examples. 
Role Playing with 'Newbie' at a Trade Show
3. Role Playing with 'Newbie' at a Trade Show
November 1, 2016
In this course lesson, you will... Watch as an imaginary company called 'Newbie' has a successful sales conversation using the 5 Easy Steps. Newbie sells online course management software, much like Udemy. Learn to identify the 5 Easy Steps during a successful sales conversation.
What You Will Learn: Overview
2. What You Will Learn: Overview
November 1, 2016
After this course lesson, you will be able to... List the 5 Easy Steps to a successful sales conversation. You will also learn: 1) Why you must always use an active sales strategy 2) How to determine who is a 'good lead' 3) The four types of people you will meet during sales conversations.
Who Needs This Course and Why
1. Who Needs This Course and Why
November 1, 2016
Tina and Liz explain how their experience as startup owners inspired them to create this course. This course is perfect for: trade show marketing professionals, face to face selling beginners, direct sales novices, event planners, marketing managers, startup and small business owners. It is also ideal for anyone responsible for booth staff training or trade show sales training.
Description
Where to Watch Sales in 5 Easy Steps!
Sales in 5 Easy Steps! is available for streaming on the Trade Show Planning Pros website, both individual episodes and full seasons. You can also watch Sales in 5 Easy Steps! on demand at Amazon.
  • Premiere Date
    November 1, 2016