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10. Conclusion
Thanks for being here! To wrap up, I'd like to wish you well and say thanks.

9. Principle #8: Reasons
One more principle of influence is reasoning. Providing some justification for your request can make it seem more legitimate, thus prompting greater compliance. In this lecture, we'll explore why this works and when it's most likely to. The "because" technique is a famous case of mindless compliance that capitalizes on the reasons principle.

8. Principle #7: Resistance
In this lecture, we'll explore by people might resist influence. Once we can understand these barriers, we can come up with new techniques that get around those roadblocks. A new and powerful technique is the but you are free technique. It's a unique way of getting around people's resistance. It might sound ironic, but giving people to say no can actually increase the chances they say yes.

7. Principle #6: Scarcity
Yet another influence principle is that of scarcity. In this lecture, we'll review the nature of this influence principle and why it does what it does. We'll review a few classic studies that show how the "limited number" and "deadline" techniques can be so effective.

6. Principle #5: Authority
It will come as no surprise that authority figures have huge influence. But why? And how deep does that influence run? All will be revealed in this introductory lecture. To apply the authority norm to your own influence strategy, consider dressing the part and adopt the right mindset to benefit most from authority-driven influence.

5. Principle #4: Liking
Liking can be a powerful influence strategy. In this section, I'll show you exactly what I mean by "liking" and why it can be such an important tool of influence.

4. Principle #3: Social Validation
In this lecture, we'll cover the basics of social validation, including its relationship with conformity and the way psychologists have understood its effects. Applying social validation to the compelling influence is pretty straightforward. I'll give you some specific examples of how social proof can be used and why it's so effective.

3. Principle #2: Consistency
The second principle of influence is consistency. In this lecture, you'll come to understand what consistency is all about and why it's so powerful. The foot-in-the-door technique and the low-ball technique are genius applications of consistency norms to maximize the chances that someone will agree to do something for you.

2. Principle #1: Reciprocity
We start by understanding the principle of reciprocity.I'll go over the norms of reciprocity and how they can be utilized for powerful influence. I'll show you some scientific evidence of its effectiveness and show you how to think about applying reciprocity to your own influence attempts.

1. Introduction to Psychological Influence
Hello and welcome to this exciting course on the psychology of influence. In this quick overview, I'd like to introduce you to the class and give you an idea of what you'll learn and how I'll be presenting the information.
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Premiere DateJanuary 1, 2015












