Watch Best in Bridal

In the battle to be Best in Bridal, Dave's guys and Shelley's girls compete to handle their bride's demanding entourage. The annual fashion show is Dave's chance.

Brandon and Frank compete for top sales associate when a bride needs two wedding dresses. The ladies at Shelley's must band together to help a bride with her rowdy entourage.

Complete bridal owner Dave is in denial it's his birthday, but Shelley is planning an over the top birthday stunt to pay him back for everything he has done in the past.

Tattooed bride Jaime hits both stores searching for the picture perfect wedding dress--in black. At Dave's shop, young bride Marissa is quickly in tears and they are not the happy.

It's old school versus modern, when it comes to bridal salon marketing techniques.

Dave sends a secret shopper to spy at Shelley's. Bride Ania is shopping with her fiance but doesn't want him to see the dress she chooses, while Frank works with a Bride whose fiance used to date her best friend.

The boys at Complete Bridal must be on their best behavior when a bride brings her fiance to the appointment. The ladies at Shelley's Bridal must find a dress for a woman who is yet to be engaged. Dave and Shelley compete for traffic at the Bridal Expo.

After Dave's boys fail to satisfy a picky customer, Dave sends the bride across the street to Shelly's. Meanwhile, Shelley's love life takes center stage when it involves someone from Complete Bridal.

Bride Jensine is looking to trade her army fatigues for a super sexy gown. At Bridal Market in Chicago, Dave tries to steal Shelley's designers while Brandon, left holding the fort, struggles to hold his own against Tasha's merciless bridesmaids.

Dave's psychic abilities are revealed when a clairvoyant bride pays a visit. Dave sends the clairvoyant across the street to cleanse Shelley's Bridal of spirits while his staff finds a gown for a sorority girl.

Complete Bridal owner, Dave relishes his victory when he secures one of Shelley's designers but tempers flare when he confronts her about the past.The stores compete to find dresses for two very different brides; Egyptian bride Nora wants a dress with maximum coverage while sassy Erika wants a wedding gown she can rip off for a surprise first dance.

Shelley and Dave may rave about their pet dogs but it's a bride shopping for a dress with her monkeys that has everyone talking. At Shelley's, bride Lisa's high expectations come up hard against her low budget, while Frank wrangles a cougar.

An all-guys bridal store battles an all-girls salon to be the Best in Bridal in a Sale Day showdown. Dave's guys wear shirtless tuxedos to attract customers from Shelley's traditional bridal salon, but have they gone too far?

Two Illinois-based bridal shops have two very different approaches to running their business, as former friends strive to outwit and out-sell each other in the exciting and sometimes glamorous world of bridal retail.