Watch Advertising Age

Advertising Age is a television series that showcases the world of advertising during the 1980s. It is a weekly show that explores different aspects of the advertising industry, including the creation and execution of campaigns, the impact of advertising on culture, the role of technology in advertising, and the state of the industry itself. The show's aim is to provide viewers with a comprehensive understanding of the advertising landscape, both in the US and around the world.

Each episode of Advertising Age features interviews with industry experts, including advertisers, creatives, media executives, and academics. These interviews provide insights into current trends, practices, and debates in the advertising world, as well as analysis of successful and failed campaigns. The show also includes footage of advertising campaigns from various industries, such as food, fashion, and automotive, to illustrate different approaches and tactics.

One recurring segment of Advertising Age is its focus on the local advertising scene. The show visits different cities across the US to showcase the work of local agencies and their impact on the community. This segment highlights the importance of understanding local culture and audience in creating effective advertising campaigns.

Another notable feature of Advertising Age is its coverage of international advertising. The show explores advertising in other countries, such as Japan, France, and Brazil, to showcase different approaches and strategies that are culturally-specific. This segment helps viewers understand the challenges and opportunities of advertising on a global scale.

The show also addresses the role of technology in advertising. With the advent of new technologies, such as computer graphics and satellite television, the industry was rapidly changing during the 1980s. Advertising Age provides viewers with insights into the impact of these technologies on the industry, as well as predictions for future developments. The show also explores the use of technology in creating and transmitting advertisements and highlights its potential for reach and effectiveness.

Advertising Age also discusses the impact of advertising on culture. The show explores the role of advertising in shaping public perception of products and services, as well as its impact on societal attitudes towards gender, race, and class. This segment provides viewers with an understanding of the social implications of advertising, as well as the ethical considerations that must be taken into account.

Finally, the show addresses the state of the advertising industry itself. Advertising Age provides viewers with updates on the financial performance of major advertising firms, as well as insights into the challenges facing the industry. This includes the impact of economic downturns on advertising spending, the rise of new competition from smaller agencies, and the evolution of new media platforms.

Overall, Advertising Age provides viewers with a comprehensive understanding of the advertising industry during the 1980s. The show combines expert analysis with practical advice, making it a valuable resource for anyone interested in advertising or marketing.