A Faster Horse is a documentary directed by David Gelb that explores the creation process of the sixth-generation Ford Mustang. This hour and a half long film takes a deep dive into the world of automobile production, showcasing the intricate and delicate balance that exists between design, engineering, and marketing.
The film opens with Ford executives reflecting on the history of the Mustang, and how it has managed to remain a cultural icon for over five decades. The team describes the pressure they feel to continue the legacy of the Mustang, while also creating a vehicle that is modern and relevant to current consumers. Gelb incorporates vintage footage of Mustang commercials and marketing campaigns, which serve as both a walk down memory lane and a testament to the power of effective marketing.
We're taken through the early stages of design, where sketches are drafted and models are built. Gelb does an excellent job of highlighting just how much effort goes into designing a vehicle, including the role played by marketing experts who focus on consumer preferences and market trends.
The film then shifts its focus to the engineering side of the production process. We see how the Mustang's suspension, powertrain, and other mechanical components are developed and refined. Gelb interviews several members of the engineering team, giving us an inside look at their passionate dedication to achieving optimal performance and delivering a top-quality product. It's clear that these individuals have a deep respect and admiration for the legacy of the Mustang, and understand the pressure that comes with their roles.
Throughout the documentary, Gelb skillfully balances the different elements of production; we get a glimpse of the work of various departments and individuals, as well as how their efforts are intertwined. This holistic approach to filmmaking adds depth to the story, while also driving home the point that creating a vehicle like the Mustang is truly a team effort.
The documentary also touches on the challenges faced by the team, including the need to balance consumer desires with new safety standards, fuel economy regulations and other mandates. It's fascinating to see how the team has to keep up with the evolution of the automobile industry, while also staying true to the Mustang brand.
Of course, no documentary about automobile production would be complete without showcasing the production process itself. Gelb takes us inside Ford's assembly plant, where we witness the creation of various Mustang trim packages from start to finish. We see the raw materials being transformed into high-quality car parts, then watch as teams of factory workers assemble the vehicles with a level of precision and care that is truly impressive.
The tone of the documentary is respectful and thoughtful throughout, never losing sight of the significance of the Mustang and what it represents to both Ford and its customers. The visuals are stunning, with sweeping shots of the assembly plant, interior shots of the Mustang, and interviews with various team members. The film also has a pleasant soundtrack that complements the story well.
The documentary doesn't shy away from the fact that the Mustang is more than just a car - it's an American cultural icon. We see how the Mustang has been embraced by different subcultures, and how it has evolved over the years to remain relevant. It's clear that the Mustang is more than just a product to those involved in its production; it's a passion, a legacy, and a representation of American ingenuity and innovation.
Overall, A Faster Horse is a must-watch for car enthusiasts and anyone interested in the process of automobile production. Gelb's excellent direction and storytelling, combined with insightful interviews and stunning visuals, make for a truly engaging and informative documentary. Whether you're a fan of the Mustang or simply appreciate the beauty and complexity of automobile production, you'll find much to enjoy in this film.
