Watch The Importance of Being Russell

Somewhere deep in the backwoods of America, nestled between the Hands-Free Taco Eating Machine and the Universal Smileriffic Fancy Camera, sits the greatest invention in the history of mankind. A device so powerful, so important, and so secret that the inventor himself, Russell Hawker, isn't even sure what it does. On the verge of his tenth wedding anniversary, Russell is mired in self-doubt. His inventions have yet to take off. Adding insult to injury, his wife Sissy buys similar items off of the Cranium Concepts Best Bargain Network. Backed into a corner, Russell's only way out is to find his 'importance' and prove his worth. With a cryptic voice from the TV urging him to build a new invention, Russell solves the paradoxes of time travel and long distance telecommunications without roaming fees. His creation, the Time Machine Telephone, will revolutionize....everything. But is it the answer he's searching for?