Watch The African Side

The African Side showcases Africa from an African's perspective, focusing on the positive side of Africa rarely seen. Primarily covering three major African countries - Nigeria, South Africa and Senegal - it features the culture, development, business and investment opportunities, city views and life styles, as well as major tourism destinations of modern day Africa. Delving into the roots of African ways of life, the film presents the cultural richness of the earliest of civilizations and explains ancient customs such as oral history and traditional dresses, what they signify, and the beauty of what they represent, while celebrating the music, dance and welcoming nature of the majority of Africans. Tracing the most recent history of Africa - the last thee hundred years ??- the film attempts to explain the reasons for the negative perception of Africa by the news media, other filmmakers and the west in general. It addresses issues stemming from the slave trade as well as more recent western ideologies such as colonization, apartheid and assimilation and their impact on Africans. The African Side challenges the notion of Africa as the poorest continent in the world, the only one remaining where widespread suffering and grinding poverty is the norm. Instead, the film talks about Africa as a continent of nations, including over 500 million English speakers and at least 1 billion consumers; a place where only a few forward thinkers have realized that that this is the region where next big economic boom has already begun. It focuses on the diversity, thriving work force and extraordinary investment opportunities available to those with a vision for a new and vibrant partnership with Africa. The film contains insightful interviews from prominent Africans that currently or previously held leadership positions representing their various nations. It also provides the views of first generation Africans living in the USA, including their struggles against

The African Side is a 2009 documentary with a runtime of 1 hour and 15 minutes.