Watch Inside Asprey: Luxury by Royal Appointment

Inside Asprey: Luxury by Royal Appointment is a documentary film that takes the audience on a journey inside the iconic British luxury brand, Asprey. The brand, known for its exquisite craftsmanship, royal patronage, and exclusivity, has been the go-to destination for aristocrats, politicians, and celebrities all around the world for over two centuries.

Narrated by the award-winning actor Jim Carter, the film tells the story of the brand from its humble beginnings in 1781 as a silk printing business to its present-day status as one of the most sought-after luxury brands in the world. The film gives a glimpse of the meticulous attention to detail that goes into every piece crafted by the brand and the dedication and passion of the artisans who make them.

The film takes the audience on a tour of the Asprey's flagship store on New Bond Street in London. The store, spread over five floors, is a palace of luxury and opulence. The store houses some of the most extraordinary and rarest pieces of jewelry, watches, and accessories. From the beautiful diamond-studded tiaras to the intricate leather wallets and bags, every piece is a masterpiece in its own right.

The film also takes us inside the Asprey's workshop in Mayfair, London, where the brand's skilled craftsmen create its iconic designs. We see the artisans at work, handcrafting beautiful pieces of jewelry, engraving a silver pitcher, and even hand-stitching a leather bag. The attention to detail is extraordinary, and the craftsmanship is awe-inspiring. We witness some of the brand's rarest and most beautiful pieces being created right in front of our eyes.

Asprey has had a long-standing relationship with the British royal family, dating back to the reign of Queen Victoria. The brand has held a Royal Warrant since 1862 and continues to be one of the few luxury brands in the world to hold such a prestigious title. The film gives us an insight into Asprey's relationship with the royals, including its role in creating tiaras, which have been worn by the Queen and members of the royal family for weddings and other formal events.

The film features interviews with some of the key people behind the Asprey brand, including CEO John Rigas and Creative Director Federico Imperiali. We hear their insights and perspectives on the brand's heritage and its future direction. They share their passion for the brand and its commitment to craftsmanship, quality, and exclusivity.

The film also explores Asprey's philanthropic initiatives, including its partnership with Elephant Family, a charity that works towards the conservation of the Asian elephant. Asprey has created a range of jewelry and accessories inspired by elephants, and a portion of the proceeds from the sales goes towards the charity.

Overall, Inside Asprey: Luxury by Royal Appointment is an armchair journey into the world of one of the most iconic British luxury brands. It gives us a glimpse of the timeless craftsmanship, exquisite design, and the dedication behind the creation of every Asprey piece. The film is a celebration of luxury, heritage, and exclusivity. It's a must-watch for anyone who appreciates the finer things in life.

Inside Asprey: Luxury by Royal Appointment is a 2014 documentary with a runtime of 48 minutes.