Watch How To Go Viral

Richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from.

How To Go Viral is a 2019 documentary with a runtime of 53 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 5.8.