Craft Beer in Japan is a 2016 documentary film directed by Edward Win and starring Rob LoBreglio. The film takes a deep dive into the world of craft beer and its rise in popularity in Japan. The documentary begins by introducing the audience to various types of Japanese craft beers and breweries across the country. We see a variety of people, from well-established brewers to up-and-coming enthusiasts, discussing their love for the product and the intricacies of putting together the ideal beer.
As the film progresses, we start to see the complexities involved in the craft beer industry, such as the need to source ingredients locally and the challenge of marketing to a country that traditionally prefers sake and other alcoholic beverages. While visiting various craft beer festivals throughout Japan, the filmmakers highlight the creative energy and passion that goes into brewing, and how the industry is challenging the norms of the country's beverage culture.
Throughout the documentary, we hear from a variety of experts in the craft beer scene. Brewers discuss their techniques and the local ingredients they use to infuse unique flavors into their drinks. Experts in consumer taste trends discuss the move towards more complex beers as Japanese consumers become more attuned to the nuances of the craft beer experience.
One of the standout stars of the documentary is Rob LoBreglio, the co-owner of the Brooklyn Brewery, who has played a key role in bringing the craft beer movement to Japan. He provides insights into the difficulties of establishing a brewery in Japan, such as navigating the strict regulatory environment and educating the public about the benefits of craft beer. Additionally, we see clips of him collaborating with Japanese brewers to create unique beer flavors that bridge the gap between Eastern and Western styles.
One of the most interesting facets of the documentary is its focus on the intertwining of Japanese culture with the craft beer movement. The filmmakers show how local breweries incorporate regional ingredients and traditional techniques into their brewing, creating a unique fusion of old and new. We also see how the relaxed atmosphere of Japanese craft beer bars has become a popular social gathering spot, where customers are encouraged to try out unfamiliar beers and share their knowledge with each other.
Overall, Craft Beer in Japan is an excellent and informative documentary that will be of interest to anyone who loves craft beer, Japan or both! The film showcases the passion and creativity of Japanese brewers while highlighting the challenges they face in bringing their product to a new market. The focus on cultural integration and community makes it an uplifting and inspiring viewing experience.
Craft Beer in Japan is a documentary with a runtime of 27 minutes.
It has received moderate reviews from critics and viewers, who have given it an IMDb score of 5.4.
