Watch Brand Irish

The film takes a look at some of the elements that have contributed to the brand: the effect of mass emigration, the contribution to global culture, sport and business, the role of the Irish language, the drive for political leadership, a deep love of food, drink and great craic, and a deep commitment to social justice.

Brand Irish is a 2015 documentary with a runtime of 1 hour and 42 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 7.0.